Make Every Word Work for You

Website Copywriting Service

About Write Online

Write Online began life as an editorial business in 2005.

But in response to demand for quality website content, we gradually shifted our focus towards writing website copy, corporate blogs and custom news articles.

A Major Breakthrough

Much of our work was for local companies in the Staffordshire area. But in 2009 we were approached by a national retail chain to write content for a network of franchise websites.

This work formed part of the company's SEO campaign to improve the visibility of its individual retailers in local online searches.

Write Online Today

It was then we started to develop a stronger understanding of what differentiated commercially successful websites from the countless number of also-rans.

And it was clear much of the difference was down to the layout and wording of the content.

So we decided to master the techniques of a specialist website copywriter.

We researched and analysed a range of prolific websites. We followed leading authorities in SEO, social media, blog writing and website copywriting. We uncovered many of the secrets to attracting website visitors and converting them into paying customers.

But, above all, we put those techniques into practice.

As a result, many of our clients came back to us time and again, helping us to build long-standing and prosperous business relationships.

And so Write Online has evolved into what it is today – a specialised website copywriting service that could also make every word work for you.

Website Copywriter

About the Owner

When you work with Write Online, most of your dealings will be with the owner Kevin Carlton.

Before becoming a website copywriter, Kevin enjoyed successful careers in engineering, information technology and editorial services.

We believe this background knowledge and experience can add value to virtually any website copywriting assignment and is something few other copywriters can offer.

Personal Profile at a Glance

Professional Experience

  • More than ten years as a website copywriter
  • Six years as a freelance proofreader and copy-editor
  • Eight years as an analyst/programmer for local government
  • Two years as a development engineer in the automotive industry


  • Contributed content that helped a client win three industry awards
  • Jointly authored the most comprehensive online guide to eCommerce
  • Invented a worldwide-patented design of motor vehicle headlamp

Educational Background

  • Graduated in Mathematics and Physics at University of East Anglia

Contact Us

Write Online
Newport House
Newport Road
ST16 1DA

(T) 01785 613101

Latest Blog Posts

24 Jul 2015
502 Phrases That Magically Transform Forgettable Blog Posts into Irresistible Content
15 Jan 2015
Revealed: The Marketing Tactics Six Successful Copywriters Use to Build a Better Income
21 Jul 2014
10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP


Many thanks to Rapid Web for both their patience and helpful input during the construction of this site.

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