Behind virtually any successful commercial website is an internet-savvy copywriter that understands the very different challenges of writing for online.
They have the SEO expertise to formulate and structure your website content to make it stand out in search. But, at the same time, they also understand what makes a website turn visitors into business leads or paying customers.
However, the problem is that a genuine website copywriter, who has this all-important combination of technical know-how and professional writing capability, is very hard to find.
Many traditional copywriters are highly accomplished at writing content for print. Yet when it comes to website copywriting, they lack the specialist knowledge and analytical skills needed to make their marketing messages work online.
That's where Write Online is different.
We come from engineering and IT backgrounds, with years of software development and systems analysis experience behind us.
That means you're dealing with somebody that understands what it takes to write website content from both a sales and an SEO perspective.
We'll take a more analytical approach to writing your site and consider every aspect of the journey that a prospective customer takes on their way towards making an enquiry or confirming an online purchase.
We start by looking at what makes your proposition different from the competition and how to convey this in your website copy. This means structuring your content in such a way that even the most impatient of website visitors stick around and read what you have to say.
Next we incorporate the type of keywords that potential customers would use to find you in search.
Then finally we'll focus on encouraging searchers to actually click through to your site. This calls for careful attention to the text that people see when your web pages appear in the results of a search engine query.
Successful website copywriting doesn't come easy. And this is why so many websites make the same costly mistakes and fail to live up to expectations.
It is also the predominant reason that just a small proportion of commercial websites enjoy the lion's share of the vast wealth that is generated online.
So if you want to get a serious return on your website investment and make your content work for you then now's the time to get started with Write Online.
Simply contact us online or call 01785 613101 today.
"Our network of franchise owners have seen a regular new stream of customer enquiries as a direct result of their website content investment. Our decision to use Write Online has already paid for itself many times over in just a short space of time."
Keyword-rich content designed to both attract search traffic and increase sales conversions.
That's why clients come back to us time and time again.
Improve your SEO and make your proposition stand out with original, informative and relevant copy.