The Silly Sales Point Copywriters Too Often Make on Their Website

Uncle Sam telling you why you need a copywriterIt’s the type of thing you see on loads of copywriter websites.

In fact, it’s often the primary focus of the content on their home page.

What am I talking about?

Well, it’s that same stupid ubiquitous sales point that’s not only totally pointless but also something your prospective customers get sick of seeing on practically every other writer website.

And that is telling your visitors why they need a copywriter.


Blog vs News? The 3-Point Checklist to Help You Choose

Website owner deciding whether to have a blog or an online news feedWhether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.

Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.

Now in an ideal world it would be great if you could have both of them on your website.

But if you could choose only one of the two, would you really know which one would be right for you?


Get Your Website in Shape for 2013 with These 3 New Year Copywriting Tips

Freelance copywriter getting in shapeIf you’re anything at all like us then one of the main things on your mind at this time of year will be just how you’re going to attract more clients to your freelance copywriting business over the next 12 months.

OK, you can always start by digging out those tired old lifestyle and business coaching books or seek inspiration from those motivational quote sites. But if you want to take more practical steps straight away then one of the best places to start is to take a fresh look at your website.

Maybe you’re thinking it’s already doing a great job as it is. After all, if all you want is just a place to showcase your portfolio and demonstrate your blog writing talents to prospective clients then maybe it is.

But chances are that what you really want is more people visiting your website and more people making an enquiry when they do.

So, with so many people starting a new fitness regime at this time of year, we’ve come up with our own mini keep-fit guide to getting your website in shape for 2013.