You know the score.
You see other writers making mega bucks. Yet you’re just slogging away for peanuts.
You long for clients who value your work and pay you the rate you deserve.
And you dream of working for all those big brands just like the top copywriters do.
So if only you could speak to writers who’ve been there and done it. And find out just how they do it.
Well, actually you don’t need to. Because I’ve done it for you.
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Keep your copy short. Keep it simple. Edit out this. Cut down on that.
It’s what all the top copywriting blogs tell you to do.
Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.
Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.
Again all pretty sound advice wouldn’t you say?
So what’s the problem?
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I want your opinion.
What I want to know is whether you’ve ever submitted your website to online business directories.
But, more than that, I want to know whether it was worth the bother.
The reason I ask is this: Some people claim they get worthwhile results from them, while others reckon they’re a complete and utter waste of time.
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Whether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.
Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.
Now in an ideal world it would be great if you could have both of them on your website.
But if you could choose only one of the two, would you really know which one would be right for you?
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(Last updated on September 11, 2014)
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?
If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.
Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.
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If you’re anything at all like us then one of the main things on your mind at this time of year will be just how you’re going to attract more clients to your freelance copywriting business over the next 12 months.
OK, you can always start by digging out those tired old lifestyle and business coaching books or seek inspiration from those motivational quote sites. But if you want to take more practical steps straight away then one of the best places to start is to take a fresh look at your website.
Maybe you’re thinking it’s already doing a great job as it is. After all, if all you want is just a place to showcase your portfolio and demonstrate your blog writing talents to prospective clients then maybe it is.
But chances are that what you really want is more people visiting your website and more people making an enquiry when they do.
So, with so many people starting a new fitness regime at this time of year, we’ve come up with our own mini keep-fit guide to getting your website in shape for 2013.
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In my previous post, So you’re a website copywriter – I can do that, it’s easy!, I mentioned how you needed a very different set of writing skills for your content to work effectively online.
Well, in this post I’m going to tell you about 5 world-class blogs that can not only help you to develop these skills but also provide a wealth of guidance on how to run a successful freelance copywriting business.
Each has its own clear identity and focuses on a different aspect of being a freelance content writer – from blogging, marketing your writing and SEO to more traditional copywriting skills, such as direct mail.
Of course, you can find many more other great blogs for copywriters out there, but the following 5 are a great starting point and arguably amongst the best website copywriting resources you’re ever likely to find:
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