Some say you should be doing it several times a week. Some so-called SEO experts even say you should be doing it several times a day.
But do you really need to mass-produce blog posts like a factory assembly line in order to build up your following, move up the search engine rankings and attract more lucrative clients?
Well, it certainly seems to make sense doesn’t it?
I mean, you only have to look at a few of the many good reasons to do so and it would seem like a no-brainer:
The more often you post the more often you engage readers
You’re rapidly expanding your site with new, unique and relevant content
You’re creating more and more entry points to your site
You’re telling search engines that you update your site regularly
Now, I’ve had my copywriting website for just over six months now. And it’s ranking well and getting enquiries. So do you think that I blog once, twice or maybe three times a week? Or even several times a day?
Whether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.
Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.
Now in an ideal world it would be great if you could have both of them on your website.
But if you could choose only one of the two, would you really know which one would be right for you?
(Last updated on September 11, 2014)
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?
If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.
What Is CommentLuv?
Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.