Trade Secrets: How to Craft Bullet Points Like a Superstar Copywriter

The secret to writing successful bullet pointsThey’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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3 Dangerously Destructive Writing Habits Every Copywriter Should Avoid

Beware of dangerous copywriter habitsDoctors do it. Trendy marketing agencies do it. Lawyers are the worst culprits of all. And it annoys us to the point of exasperation.

– You’re told the patient has had a cerebrovascular accident but you’re not sure whether they’ve broken their arm or had a stroke.

– Your creative consultant wants to ‘articulate your message across several marketing touch points’ but you just want to shoot them.

– You’re given an important legal document to sign but need a translator to make any sense of it.

They, and many other professions like them, use their own special language. And because you don’t understand it, you don’t want to read or hear it. Because it just makes you feel stupid.

Now for these people it rarely seems to matter. After all, their living doesn’t depend on it. But if you’re a copywriter, blogger or online retailer it does.

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Why Reading Books Sucks If YOU Want Killer Copywriting Gigs

Warning sign telling copywriters not to read booksWho else has never read a book since school?

Now that may seem like a bizarre question to expect from someone who writes for a living. It might even freak you out.

But the truth is that I’ve never actually read a single book since I left high school.

OK, I’ve read a fair bit of non-fiction – and I’ll get onto that in a minute – but not so much as a single novel, play or any other book of fictional or creative nature.

Absolutely nothing.

I detested English Literature at school. I couldn’t even get beyond the first couple of pages of a novel without hyperventilating with boredom.

So how on earth did I end up becoming a copywriter?

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Two Crafty Conversion Tricks Copywriters Can Learn from eCommerce

An eCommerce Buy Now button on a keyboardDo you get tons of visitors to your website? Yet, for some reason, none of them ever becomes a client?

Well, one way you might be able to generate more enquiries is to think more like an online retailer.

But before I tell you exactly how, there’s just one thing you’ll need to know – what it is that makes a great online retail site.

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The Silly Sales Point Copywriters Too Often Make on Their Website

Uncle Sam telling you why you need a copywriterIt’s the type of thing you see on loads of copywriter websites.

In fact, it’s often the primary focus of the content on their home page.

What am I talking about?

Well, it’s that same stupid ubiquitous sales point that’s not only totally pointless but also something your prospective customers get sick of seeing on practically every other writer website.

And that is telling your visitors why they need a copywriter.

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5 World-Class Blogs Every Content Writer Should Read

Road sign – blogs for freelance copywritersIn my previous post, So you’re a website copywriter – I can do that, it’s easy!, I mentioned how you needed a very different set of writing skills for your content to work effectively online.

Well, in this post I’m going to tell you about 5 world-class blogs that can not only help you to develop these skills but also provide a wealth of guidance on how to run a successful freelance copywriting business.

Each has its own clear identity and focuses on a different aspect of being a freelance content writer – from blogging, marketing your writing and SEO to more traditional copywriting skills, such as direct mail.

Of course, you can find many more other great blogs for copywriters out there, but the following 5 are a great starting point and arguably amongst the best website copywriting resources you’re ever likely to find:

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So You’re a Website Copywriter – I Can Do That, It’s Easy!

Website copywriting is just a piece of cakeRunning your own website copywriting business sure beats working 9–5. It can be fun and, yes, it can be rewarding. But one thing it definitely ain’t and that is easy.

Yet, for some reason, many of the people I know assume that it’s all just a piece of cake. I mean, virtually everyone knows how to write, don’t they?

If only it were really that simple.

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