Some say you should be doing it several times a week. Some so-called SEO experts even say you should be doing it several times a day.
But do you really need to mass-produce blog posts like a factory assembly line in order to build up your following, move up the search engine rankings and attract more lucrative clients?
Well, it certainly seems to make sense doesn’t it?
I mean, you only have to look at a few of the many good reasons to do so and it would seem like a no-brainer:
The more often you post the more often you engage readers
You’re rapidly expanding your site with new, unique and relevant content
You’re creating more and more entry points to your site
You’re telling search engines that you update your site regularly
Now, I’ve had my copywriting website for just over six months now. And it’s ranking well and getting enquiries. So do you think that I blog once, twice or maybe three times a week? Or even several times a day?
Whether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.
Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.
Now in an ideal world it would be great if you could have both of them on your website.
But if you could choose only one of the two, would you really know which one would be right for you?
(Last updated on September 11, 2014)
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?
If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.
What Is CommentLuv?
Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.
If you’re anything at all like us then one of the main things on your mind at this time of year will be just how you’re going to attract more clients to your freelance copywriting business over the next 12 months.
OK, you can always start by digging out those tired old lifestyle and business coaching books or seek inspiration from those motivational quote sites. But if you want to take more practical steps straight away then one of the best places to start is to take a fresh look at your website.
Maybe you’re thinking it’s already doing a great job as it is. After all, if all you want is just a place to showcase your portfolio and demonstrate your blog writing talents to prospective clients then maybe it is.
But chances are that what you really want is more people visiting your website and more people making an enquiry when they do.
So, with so many people starting a new fitness regime at this time of year, we’ve come up with our own mini keep-fit guide to getting your website in shape for 2013.
Well, in this post I’m going to tell you about 5 world-class blogs that can not only help you to develop these skills but also provide a wealth of guidance on how to run a successful freelance copywriting business.
Each has its own clear identity and focuses on a different aspect of being a freelance content writer – from blogging, marketing your writing and SEO to more traditional copywriting skills, such as direct mail.
Of course, you can find many more other great blogs for copywriters out there, but the following 5 are a great starting point and arguably amongst the best website copywriting resources you’re ever likely to find: