By far the biggest challenge to selling online is that customers cannot touch and feel your products before they buy.
That's why it's essential your product descriptions convey a clear sense of what the customer will get for their money.
But many shopping sites still don't recognise the importance of their content.
Too often they fail to give customers the information they need to make an informed purchasing decision. Or they use bland and boring content that gives shoppers little reason to stick around.
Or even worse they simply duplicate the manufacturer's own product information – a practice that not only makes it difficult to stand out but also does nothing for your SEO.
With Write Online you can avoid the pitfalls and get expert guidance on how to make the most of your online retail presence.
We're conversion optimisation specialists – with ideas and insights that can really make a difference.
We know how to bring out the full sales potential of your product offering.
And, as you'd expect from a professional eCommerce copywriter service, we write content-rich web pages that tell both search engines and customers exactly what your proposition is about.
First impressions are critical when it comes to selling online.
So we also offer eCommerce website audits where we diagnose problems that could undermine shopper confidence.
We examine your customer feedback, website analytics, sales data and existing website content.
Next we identify issues such as high returns offenders, technical problems and inaccurate or misleading information.
Then finally we recommend improvements to ensure customers get the right impression and feel totally confident about placing an order.
To find out more about our eCommerce copywriter and audit services call NOW on 01785 613101.
Do you want to get a better return on your website investment?
"Write Online has proved a highly useful content resource, offering new insights, fresh ideas and professional copywriting expertise. We now have a valuable content marketing asset, which reflects our ambitions to generate much more of our business through our presence online."