The Common-Sense Way to Edit Your Writing – Without Going Overboard

Copywriter putting an axe to writingKeep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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Blog vs News? The 3-Point Checklist to Help You Choose

Website owner deciding whether to have a blog or an online news feedWhether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.

Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.

Now in an ideal world it would be great if you could have both of them on your website.

But if you could choose only one of the two, would you really know which one would be right for you?

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5 World-Class Blogs Every Content Writer Should Read

Road sign – blogs for freelance copywritersIn my previous post, So you’re a website copywriter – I can do that, it’s easy!, I mentioned how you needed a very different set of writing skills for your content to work effectively online.

Well, in this post I’m going to tell you about 5 world-class blogs that can not only help you to develop these skills but also provide a wealth of guidance on how to run a successful freelance copywriting business.

Each has its own clear identity and focuses on a different aspect of being a freelance content writer – from blogging, marketing your writing and SEO to more traditional copywriting skills, such as direct mail.

Of course, you can find many more other great blogs for copywriters out there, but the following 5 are a great starting point and arguably amongst the best website copywriting resources you’re ever likely to find:

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Website marks launch of new SEO copywriter service

Official opening of a new SEO copywriter serviceToday we’re delighted to announce the launch of our new website, which marks the end of our transition from a broader editorial and copywriting business to a specialist website copywriting service focusing on SEO content for use online.

Since we first started out in 2005, we’ve gradually transformed from a proofreading and copy-editing service into one that almost exclusively writes content for websites, such as blog posts, landing pages and web page copy.

As a result, we decided to rebrand the business to more accurately reflect the work we do and changed our name from Carlton Text Solutions to Write Online.

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