502 Phrases That Magically Transform Forgettable Blog Posts into Irresistible Content (The Ultimate Blogger's Grease-Slide Cheat Sheet)

502 Grease-slide Phrases for BloggersIt’s a question that drives you nuts.

Why some blogs cast a spell over their readers. Yet nobody wants to know yours.

And you just can’t figure it out.

Well, the answer could be something about your writing. Something that’s missing. Something other writers are doing that you’re not. Something you need to uncover right now.

And that something is grease-slide copy.

What is grease-slide copy?

Grease-slide copy is a magnetic writing technique that keeps your readers glued to the page.

Copywriters use it in sales letters. Top bloggers use it in their posts. And now you can use it too.

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Trade secrets: How to Craft Bullet Points like a Superstar Copywriter

The secret to writing successful bullet pointsThey’re one of the most powerful copywriting tricks you have at your disposal.

They can transform your writing from sterile, weak and lifeless copy into high-impact content that everyone wants to read and share.

But do you really know how to use bullet points properly? And do you know how to exploit them to their full potential?

Not quite sure?

Then I’ll show you some of the deviously clever ways superstar copywriters turn boring, everyday vertical lists into super-charged bullet points that leap off the page.

But first of all let’s quickly recap the basics, starting with why bullet points are so effective.

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3 Dangerously Destructive Writing Habits Every Copywriter Should Avoid

Beware of dangerous copywriter habitsDoctors do it. Trendy marketing agencies do it. Lawyers are the worst culprits of all. And it annoys us to the point of exasperation.

– You’re told the patient has had a cerebrovascular accident but you’re not sure whether they’ve broken their arm or had a stroke.

– Your creative consultant wants to ‘articulate your message across several marketing touch points’ but you just want to shoot them.

– You’re given an important legal document to sign but need a translator to make any sense of it.

They, and many other professions like them, use their own special language. And because you don’t understand it, you don’t want to read or hear it. Because it just makes you feel stupid.

Now for these people it rarely seems to matter. After all, their living doesn’t depend on it. But if you’re a copywriter, blogger or online retailer it does.

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The Common-Sense Way to Edit Your Writing – Without Going Overboard

Copywriter putting an axe to writingKeep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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Two Crafty Conversion Tricks Copywriters Can Learn from eCommerce

An eCommerce Buy Now button on a keyboardDo you get tons of visitors to your website? Yet, for some reason, none of them ever becomes a client?

Well, one way you might be able to generate more enquiries is to think more like an online retailer.

But before I tell you exactly how, there’s just one thing you’ll need to know – what it is that makes a great online retail site.

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The Silly Sales Point Copywriters Too Often Make on Their Website

Uncle Sam telling you why you need a copywriterIt’s the type of thing you see on loads of copywriter websites.

In fact, it’s often the primary focus of the content on their home page.

What am I talking about?

Well, it’s that same stupid ubiquitous sales point that’s not only totally pointless but also something your prospective customers get sick of seeing on practically every other writer website.

And that is telling your visitors why they need a copywriter.

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5 Non-Existent Words That Make YOU Look a Halfwit Copywriter

Halfwit copywriter looking befuddledAre you a stickler for grammar? Or someone who couldn’t care less as long as your copy sells?

Whatever the case, one thing’s for sure:

The last thing you want as a copywriter is to look an idiot.

Because when you look an idiot then so do your clients. And that’s bad for business.

Now this isn’t some kind of spelling or grammar lecture.

Far from it.

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Get Your Website in Shape for 2013 with These 3 New Year Copywriting Tips

Freelance copywriter getting in shapeIf you’re anything at all like us then one of the main things on your mind at this time of year will be just how you’re going to attract more clients to your freelance copywriting business over the next 12 months.

OK, you can always start by digging out those tired old lifestyle and business coaching books or seek inspiration from those motivational quote sites. But if you want to take more practical steps straight away then one of the best places to start is to take a fresh look at your website.

Maybe you’re thinking it’s already doing a great job as it is. After all, if all you want is just a place to showcase your portfolio and demonstrate your blog writing talents to prospective clients then maybe it is.

But chances are that what you really want is more people visiting your website and more people making an enquiry when they do.

So, with so many people starting a new fitness regime at this time of year, we’ve come up with our own mini keep-fit guide to getting your website in shape for 2013.

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