5 Reasons Why Rookie Writers Should Only Blog Once a Month

Standard WordPress themeSome say you should be doing it several times a week. Some so-called SEO experts even say you should be doing it several times a day.

But do you really need to mass-produce blog posts like a factory assembly line in order to build up your following, move up the search engine rankings and attract more lucrative clients?

Well, it certainly seems to make sense doesn’t it?

I mean, you only have to look at a few of the many good reasons to do so and it would seem like a no-brainer:

  • The more often you post the more often you engage readers
  • You’re rapidly expanding your site with new, unique and relevant content
  • You’re creating more and more entry points to your site
  • You’re telling search engines that you update your site regularly

Now, I’ve had my copywriting website for just over six months now. And it’s ranking well and getting enquiries. So do you think that I blog once, twice or maybe three times a week? Or even several times a day?

You must be joking!

Read More  ►

The Silly Sales Point Copywriters Too Often Make on Their Website

Uncle Sam telling you why you need a copywriterIt’s the type of thing you see on loads of copywriter websites.

In fact, it’s often the primary focus of the content on their home page.

What am I talking about?

Well, it’s that same stupid ubiquitous sales point that’s not only totally pointless but also something your prospective customers get sick of seeing on practically every other writer website.

And that is telling your visitors why they need a copywriter.

Read More  ►

Blog vs News? The 3-Point Checklist to Help You Choose

Website owner deciding whether to have a blog or an online news feedWhether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.

Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.

Now in an ideal world it would be great if you could have both of them on your website.

But if you could choose only one of the two, would you really know which one would be right for you?

Read More  ►

5 Non-Existent Words That Make YOU Look a Halfwit Copywriter

Halfwit copywriter looking befuddledAre you a stickler for grammar? Or someone who couldn’t care less as long as your copy sells?

Whatever the case, one thing’s for sure:

The last thing you want as a copywriter is to look an idiot.

Because when you look an idiot then so do your clients. And that’s bad for business.

Now this isn’t some kind of spelling or grammar lecture.

Far from it.

Read More  ►

7 Reasons Why You’ll Want CommentLuv on Your WordPress Blog

CommentLuv WordPress plugin logo(Last updated on September 11, 2014)
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?

If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.

What is CommentLuv?

Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.

Read More  ►

Get Your Website in Shape for 2013 with These 3 New Year Copywriting Tips

Freelance copywriter getting in shapeIf you’re anything at all like us then one of the main things on your mind at this time of year will be just how you’re going to attract more clients to your freelance copywriting business over the next 12 months.

OK, you can always start by digging out those tired old lifestyle and business coaching books or seek inspiration from those motivational quote sites. But if you want to take more practical steps straight away then one of the best places to start is to take a fresh look at your website.

Maybe you’re thinking it’s already doing a great job as it is. After all, if all you want is just a place to showcase your portfolio and demonstrate your blog writing talents to prospective clients then maybe it is.

But chances are that what you really want is more people visiting your website and more people making an enquiry when they do.

So, with so many people starting a new fitness regime at this time of year, we’ve come up with our own mini keep-fit guide to getting your website in shape for 2013.

Read More  ►

5 World-Class Blogs Every Content Writer Should Read

Road sign – blogs for freelance copywritersIn my previous post, So you’re a website copywriter – I can do that, it’s easy!, I mentioned how you needed a very different set of writing skills for your content to work effectively online.

Well, in this post I’m going to tell you about 5 world-class blogs that can not only help you to develop these skills but also provide a wealth of guidance on how to run a successful freelance copywriting business.

Each has its own clear identity and focuses on a different aspect of being a freelance content writer – from blogging, marketing your writing and SEO to more traditional copywriting skills, such as direct mail.

Of course, you can find many more other great blogs for copywriters out there, but the following 5 are a great starting point and arguably amongst the best website copywriting resources you’re ever likely to find:

Read More  ►

So You’re a Website Copywriter – I Can Do That, It’s Easy!

Website copywriting is just a piece of cakeRunning your own website copywriting business sure beats working 9–5. It can be fun and, yes, it can be rewarding. But one thing it definitely ain’t and that is easy.

Yet, for some reason, many of the people I know assume that it’s all just a piece of cake. I mean, virtually everyone knows how to write, don’t they?

If only it were really that simple.

Read More  ►

Website marks launch of new SEO copywriter service

Official opening of a new SEO copywriter serviceToday we’re delighted to announce the launch of our new website, which marks the end of our transition from a broader editorial and copywriting business to a specialist website copywriting service focusing on SEO content for use online.

Since we first started out in 2005, we’ve gradually transformed from a proofreading and copy-editing service into one that almost exclusively writes content for websites, such as blog posts, landing pages and web page copy.

As a result, we decided to rebrand the business to more accurately reflect the work we do and changed our name from Carlton Text Solutions to Write Online.

Read More  ►