Revealed: The Marketing Tactics Six Successful Copywriters Use to Build a Better Income

Six UK copywriters give their views on marketingYou know the score.

You see other writers making mega bucks. Yet you’re just slogging away for peanuts.

You long for clients who value your work and pay you the rate you deserve.

And you dream of working for all those big brands just like the top copywriters do.

So if only you could speak to writers who’ve been there and done it. And find out just how they do it.

Well, actually you don’t need to. Because I’ve done it for you.

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10 Super Simple Strategies Copywriters Use to Find a Sizzling-Hot USP

10 methods a copywriter uses to find your USPYou know what it is. And you know every business should have one.

Yet, despite everything everyone tells you, you still struggle to find your own unique selling proposition (USP).

You find it hard enough to find any difference between yourself and the competition – let alone a winning one.

Because there are only so many ways a business can be different.

So you accept you’ll never find that all-elusive killer USP.

After all, you don’t offer anything customers can’t get elsewhere. And you really don’t have any other way to stand apart from the crowd.

But what else can you do?

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The Common-Sense Way to Edit Your Writing – Without Going Overboard

Copywriter putting an axe to writingKeep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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Help! No-one Ever Comments on My Blog. What Should I Do?

The invisible blog writerYou say something, but no-one takes a blind bit of notice.

It’s as if you’re talking to a brick wall.

Is this how you feel every time you publish a blog post?

No matter how often you blog, no-one ever leaves a comment. You might as well be completely invisible. While other blogs get bucketloads of comments you never get so much as a sausage.

Now if this is YOU then perhaps it’s time you asked yourself this question:

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Are Your Web Directory Listings One Big Waste of Time?

Yahoo! Directory, Brownbook,net, Best of the Web and dmozI want your opinion.

What I want to know is whether you’ve ever submitted your website to online business directories.

But, more than that, I want to know whether it was worth the bother.

The reason I ask is this: Some people claim they get worthwhile results from them, while others reckon they’re a complete and utter waste of time.

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5 Reasons Why Rookie Writers Should Only Blog Once a Month

Standard WordPress themeSome say you should be doing it several times a week. Some so-called SEO experts even say you should be doing it several times a day.

But do you really need to mass-produce blog posts like a factory assembly line in order to build up your following, move up the search engine rankings and attract more lucrative clients?

Well, it certainly seems to make sense doesn’t it?

I mean, you only have to look at a few of the many good reasons to do so and it would seem like a no-brainer:

  • The more often you post the more often you engage readers
  • You’re rapidly expanding your site with new, unique and relevant content
  • You’re creating more and more entry points to your site
  • You’re telling search engines that you update your site regularly

Now, I’ve had my copywriting website for just over six months now. And it’s ranking well and getting enquiries. So do you think that I blog once, twice or maybe three times a week? Or even several times a day?

You must be joking!

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The Silly Sales Point Copywriters Too Often Make on Their Website

Uncle Sam telling you why you need a copywriterIt’s the type of thing you see on loads of copywriter websites.

In fact, it’s often the primary focus of the content on their home page.

What am I talking about?

Well, it’s that same stupid ubiquitous sales point that’s not only totally pointless but also something your prospective customers get sick of seeing on practically every other writer website.

And that is telling your visitors why they need a copywriter.

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Blog vs News? The 3-Point Checklist to Help You Choose

Website owner deciding whether to have a blog or an online news feedWhether you’re an experienced SEO copywriter or just starting out, unless you’ve been on some other planet for the last few years, there’s one thing you’re sure to know about search engine optimisation.

Yeah, you guessed it, it’s regular, fresh and unique content. And maintaining a blog or news section is just how you do it.

Now in an ideal world it would be great if you could have both of them on your website.

But if you could choose only one of the two, would you really know which one would be right for you?

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7 Reasons Why You’ll Want CommentLuv on Your WordPress Blog

CommentLuv WordPress plugin logo(Last updated on September 11, 2014)
Have you ever noticed in the comment section of certain blogs a small additional feature, called CommentLuv, where you can place a link to your most recent blog post against your comment?

If you’re not familiar with it then take a look at the comment section for this post. And if you want to see how it works in practice then go ahead and try it out when you’ve finished reading.

What is CommentLuv?

Basically it’s a WordPress plugin designed to reward readers for taking the time to comment and engage with your blog.

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Get Your Website in Shape for 2013 with These 3 New Year Copywriting Tips

Freelance copywriter getting in shapeIf you’re anything at all like us then one of the main things on your mind at this time of year will be just how you’re going to attract more clients to your freelance copywriting business over the next 12 months.

OK, you can always start by digging out those tired old lifestyle and business coaching books or seek inspiration from those motivational quote sites. But if you want to take more practical steps straight away then one of the best places to start is to take a fresh look at your website.

Maybe you’re thinking it’s already doing a great job as it is. After all, if all you want is just a place to showcase your portfolio and demonstrate your blog writing talents to prospective clients then maybe it is.

But chances are that what you really want is more people visiting your website and more people making an enquiry when they do.

So, with so many people starting a new fitness regime at this time of year, we’ve come up with our own mini keep-fit guide to getting your website in shape for 2013.

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