The Common-Sense Way to Edit Your Writing – Without Going Overboard

Copywriter putting an axe to writingKeep your copy short. Keep it simple. Edit out this. Cut down on that.

It’s what all the top copywriting blogs tell you to do.

Just lately, practically every other post about blogging or writing seems to be giving out the same guidance on how to edit down your copy.

Don’t use long words when short ones will do. Ditch redundant words. Steer clear of the passive voice.

Again all pretty sound advice wouldn’t you say?

So what’s the problem?

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